Bob Hogan

Director of Customer Communications and Engagement

Bob is responsible for leading all marketing communications development for all David ID clients.

Previously, Bob was Executive Vice President, General Manager at Saatchi & Saatchi Consumer Healthcare. While there, revenues tripled, and it became the leading DTC agency in the industry. He presided over two Effie-winning campaigns, and was responsible for guiding integrated marketing communications for an array of pharmaceutical clients including AstraZeneca(Nexium, Seroquel, Crestor, Pulmicort), Phizer(Detrol), BMS-Sanofi(Plavix), Sanofi-Aventis(ambien CR), and Merial(FrontLine Plus).

Bob has written articles for a variety of consumer and business publications including The wall Street Journal, Newsweek, The New York Times, Gentlemen's Quarterly(GQ), and American Baby.

He is a graduate of Harvard University


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