Speaking & Workshops
At David ID, we're branding educators as well as practitioners. We offer a comprehensive set of keynote speeches, half and full day workshops, and webinars for companies and organizations with interest in realizing the full potential of their brands.
Carl Nichols and Bill Schley are both popular speakers and facilitators, and frequent guests on national television and radio programs focused on branding and communications.
Since Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea was published by Penquin in 2005, they speak regulary at conferences, companies and universities throughout the world (like these).
Carl and Bill's styles are lively, entertaining and informal. (Here's what people have had to say)
Talks range from instructive to motivational — with lively question and answer sessions a key part of any program. Each talk is tailored to the industry-specific issue and concerns of the host audience.
Subject topics include:
- How you really can discover the Big Idea for your brand in just 8 weeks!
- The Micro-Script Rules: How ideas break though in hyper-connected world
- Creating powerful value propositions for b-to-b prodicts and services
- Maximizing brand building on the Internet
- How brand positioning guides and inspires product development
- The most important 30 seconds in the life of your business
- Brand magic for salespeople
- Knowing when it's time to re-brand and what to do about it
- The 1% Solution: The real margin you need to win
