"I'm still getting calls from audience members, marketing professionals themselves, telling me how much they enjoyed your speech. One of our senior attendees even told me he couldn't remember a better speaker in the 35 years we've been holding these events. You did it in a fresh and funny way. Thank you for making the day successful for us!"
- Marge Guglielmo, President
  New Jersey PR and Advertising Assoc.

As anyone who hears an interview, reads a book excerpt or testimonial will see, Bill's style is lively, entertaining and informal. Prior to life as a brand consultant to some of the world's largest corporations, Bill was a successful entertainer, wrote a comedy screenplay under contract to 20th Century Fox, and won the Effie award for Sales effective advertising while at Ted Bates Advertising in New York.

Talks range from instructive to motivational -- with lively question and answer sessions a key part of the program. Each program is tailored for the issues and industry concerns of the host audience.
Topic Modules include:

• The most important 30 Seconds in the life of your business.
• Why "branding" is the opposite of what you think.
• Why so many good companies, big and small, are getting it wrong - and how to turn it around immediately.
• The Brand Titans' 17 rules of great branding.
• Why if Perrier could brand water and Perdue could brand chicken and Florida brand sunshine - you have no excuse not to succeed.
• The biggest traps to avoid, biggest opportunities to exploit.
• When it's right to re-brand.
• How and why you really can discover the Big Idea for your brand in our 8 - 10 week program, refined over 25 years in companies from start-ups to the world's largest.
• Lessons beyond business - How the great principles teach us to find, commit, and focus on the most important thing.
• "The 1% Solution:" the real margin you need to win, become a legend or achieve dominance as a #1 brand.

Keynotes, Half and Full Day Workshops, Breakouts, Book Signings, Media Appearances.

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"You have a gift for distilling great branding down to its essence, and bringing that essence to life with memorable examples and wry wit. It was a wonderfully engaging session... You challenged us, and I know a lot of students and experienced managers in that room are re-thinking what it means to build a great brand. I hope we can convince you to come back to William and Mary again!"
- James M. Olver
  Assistant Dean, MBA Program
  Mason School of Business
  The College of William and Mary
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"Each year I bring together my Top Accounts from around the World. Our featured presenter was Bill Schley. This was our highest rated program."
- Tracey Kelly
  Vice President of Sales, Holland America Line
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"What a fabulous presentation you gave! Your spark and energetic personality truly captivated the crowd. Who knew the topic of branding could be so entertaining?"
- Jessica R. Estrada
  Event Coordinator, Greater Seattle Chamber of Commerce
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"Wow - what a wake up call! Your presentation to the sold out crowd was a true hit! You held our attention throughout with golden nuggets of wisdom, right through the Q&A!"
- Kristiina Hiukka, MA, CPCC, PCC
  www.BigAgendaCoaching.com
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"Your speech really hit a home run with the group at our Sponsors Evening - nearly all of them came up afterward to say how entertaining and thought provoking it was. As you know, these business leaders represent the Chamber's most generous, loyal supporters. Their time is valuable and we strive to make these events interesting and relevant. Your speech about "the most important 30 seconds in the life of your business" couldn't have been better. Thanks for making it a super event."
- Tony Rescigno
  President, Greater New Haven Chamber of Commerce
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"As you know, we're fortunate to have some of America's most famous authors speak at our signing events - from Frank McCourt to Al Franken. We rarely have business speakers. I didn't know the subject could be so interesting or amusing. We keep getting enthusiastic comments. You hit it out of the park."
- Carly Casper, Event Director
  RJ Julia
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"Thank you for your amazing presentation to the MBA students last night. The University of Connecticut Business School thanks you. Our future entrepreneurs where really surprised that branding and selling are major skills they must master - whether they're talking to a banker for finance, suppliers or their employees. Again thank you. You were terrific."
- Stanley I Mason, Jr.
  University of Connecticut Business School
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"I'm writing about your excellent job speaking at the Equity Services Advanced Producer Forum for Top Sales Producers in Tucson. You have such energy, humor, it really brought your pointers home. Of the speakers during the three day forum, I can truly say you stood out as the bright spot for my colleagues and me. Your insights were great."
- Manual E. Martinez
  National Life of Vermont
  President's Club