Dominant Selling Ideas

Naming in Action

There are few things in branding as vital as a good name. It’s the most critical component of expression for your company, products, services, technology platforms and propriety processes. Every name created at David ID must stand up to the following criteria. It must be:

• A direct statement or highly supportive of your DSI. Whenever possible its object is to launch your DSI in the customer's mind
• Descriptive, evocative or colorful
• Own-able by you
• Easy or pleasing to say