david ID partners offer highly interactive, half day, whole day and 2 day seminars and work shops designed to jump start the branding process for companies and individuals who want to find, develop and execute their Big Idea.

Workshops range from "Brand Boot Camp" -- the essentials of the successful branding process covered in Why Johnny Can't Brand - to custom sessions that focus on any aspect of the branding process from brain storming strategy sessions with senior management, through tactical aspects of launch.

Group sizes range from "round table" discussion groups of 5 to 10, to auditorium seminars for whole departments.

Sample session outline:

Why so many good companies get it wrong
What's a Brand? (Chemistry of One Track Minds)
The Rules for #1 Brands
The Granite Pages (17 Principles of the Brand Titans)
The 12 Amateur Mistakes
Anatomy of a DSI and What to Feed a #1 Brand
The DSI Templates: Eight Ways to Become #1
DSI Expression: The 5 Point Star

• Naming
• Articulating Your Unique Own-able Specialty
• Tag Lines
• Key Visuals
• DSI Level Performance

Research - The Keys to The Safe
Choosing a Specialty You Can Own
Picking the Gold Medal Winner
Writing Your Specialty Statement
Your Brand Story

Execution and Launch