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Partners and Associates
Carl Nichols
Chief Executive Officer, Co-Founder
Carl is a frequent speaker at industry events, and guest lecturer on the subject of branding and communication.
Highlights prior to founding david ID:
- President and CEO of Einson Freeman, a subsidiary of WPP, one of the world's largest agency groups.
- Managing Director of FCA, a top ranked integrated marketing communication agency in the UK and Europe.
- Managing Director at D'Arcy, 10th largest global agency at the time, for Central/Eastern European region. During the collapse of the Soviet bloc, he opened the first Western ad agency offices behind the former iron curtain.
- Served global blue-chip clients including Coca-Cola, Phillips, SKB, ING Bank, Procter & Gamble as chief marketing strategist.
- Author of newly published book: What I Didn't Know Could Fill a Book: A real world perspective for young adults.
Co-Author of Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea; due in 2005 from Penguin Business Books.
- Economics Degree from University of California.
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