Dominant identity for challenger brands
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The best summary of the Dominant Selling Idea, ever!
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WINNER "Top 5 Marketing Books of 2006"
by Strategy + Business Magazine
Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea
by Bill Schley, Carl Nichols
From Penguin Business Books
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Book Description
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TV and Radio appearances
Articles
- The HUB - Dominant is Sexy - Jan/Feb 2006
- The HUB - 10,000,000 Flies - Mar/April 2006
- The HUB - The Granite Pages - May/June 2006
- Sales & Marketing Strategies & News - What the "P" in Positioning Really Stands For
- Sales and Service Excellence - A Tag Line Thats Got What It Takes
- Fast Company - Re-branding
Oter Books
What I Didn't Know Could Fit in a Book:
A CEO Dad Shares the Life Lessons
He Wishes He'd Learned Earlier
by Carl Nichols
iUniverse © 2003
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