david ID, Inc. Dominant identity for challenger brands


Books and Articles

WINNER "Top 5 Marketing Books of 2006"
by Strategy + Business Magazine

Why Johnny Can't Brand:
Rediscovering the lost art of the Big Idea

by Bill Schley, Carl Nichols
From Penguin Business Books

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Book Description...
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TV and Radio appearances
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ARTICLES

The HUB - Dominant is Sexy - Jan/Feb 2006 (pdf)
The HUB - 10,000,000 Flies - Mar/April 2006 (pdf)
The HUB - The Granite Pages - May/June 2006 (pdf)
Sales & Marketing Strategies & News - What the "P" in Positioning Really Stands For (pdf)
Sales and Service Excellence - A Tag Line Thats Got What It Takes (pdf)
Fast Company - Re-branding (pdf)


OTHER BOOKS

What I Didn't Know Could Fit in a Book:
A CEO Dad Shares the Life Lessons
He Wishes He'd Learned Earlier

by Carl Nichols
iUniverse © 2003

Book Description...
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Power-of-10
by Adam Zickerman, Bill Schley
HaperCollins © 2002

Book Description...
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