david ID, Inc. Dominant identity for challenger brands


Partners and Associates

Bill Schley
President, Chief Creative Officer, Co-Founder

Bill is a frequent speaker at industry events, lecturer and guest on nationally syndicated radio and television on the subject of branding and communication.

Highlights prior to founding david ID:
  • Founding partner at several successful companies, created a series of industry dominant brands.

  • Founder and head of strategic marketing at Home Financial Network, Inc. Merged with Sybase to became Financial Fusion, Inc., growing from 5 to 350 employees with clients around the world.

  • Creative executive at Ted Bates, New York; won industry's Effie Award for sales-effective national advertising.

  • Wrote a screenplay for 20th Century Fox.

  • Author of best selling book published by HarperCollins, New York; Power of 10. Co-Author of Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea; due in 2005 from Penguin Business Books.

  • Graduate of Harvard University, avid skydiver and deep ocean sailor.
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